Data Protection: Protecting Your Data From the General Data Protection Regulation

The General Data Protection Regulation is a new European Union law that will go into effect on May 25th, 2018. The regulation was designed to protect personal data from being misused or hacked by third parties. 

With GDPR now just weeks away, it’s about time you asked yourself: “Do I comply?”  Here at has some more information about protecting your data from the general data protection regulation.

In this post, we lay out the ins and outs of how GDPR might affect your company and what you need to do to be compliant before the deadline!

In this post we will look at five of the most crucial things you should know about GDPR before it comes into effect on the 25th of May 2018. Make sure you read this post now to make sure your company doesn’t get caught out by GDPR from day one!

  • 1) GDPR is related to privacy and cyber security. In general, companies should always handle customer data responsibly and appropriately or they risk being fined heavily under GDPR.
  • 2) The main aim of GDPR is to strengthen and unify data protection for all individuals within the European Union, as well as increasing penalties for those that fail to comply with the regulations.
  • 3) If you handle customer data then control over that data will be taken away from you throughout the process and will be given back to the customer. This means that they can ask for their information to be deleted at any point if they wish. 
  • 4) GDPR applies to all organizations that handle customer data outside of the EU, including companies operating in the United States, Canada and Australia. If your company is based in the EU then it is likely that they will need to abide by these new rules.
  • 5) The most important aspect of GDPR is the increased penalties for those who do not comply. There are fines of up to €20 million or 4% of annual turnover, whichever is greater. This means that EU organizations that are found to be non-compliant can end up owing billions of pounds due to larger fines being imposed on them.Hacking, Cyber, Hacker, Crime, Security

1.What is GDPR? 

The General Data Protection Regulation (GDPR) is a new European Union law designed to protect personal data from being misused or hacked by third parties. The GDPR defines “personal data” as “any information relating to an identified or identifiable natural person.”

A direct comparison between the GDPR and the U.S.’s so-called “Privacy Act” is a bit misleading, because the latter is a much older law. 

The Health Insurance Portability and Accountability Act of 1996, or HIPAA for short, was enacted in response to major health care industry vulnerabilities that emerged during the early 1990s. 

HIPAA’s purpose is to protect individually identifiable health information from being disclosed without authorization by an individual, his or her personal representative, business associate, employer or insurer.

The GDPR, on the other hand, applies not just to medical information but all data with the potential to be personalized (for example, your customer service agent’s name, e-mail address and phone number). It also applies to data with “an actual or potential use in determining the identity of any person” for commercial or unlawful purposes. 

2.Who is GDPR intended to apply to? 

The GDPR applies across all EU member countries (current total 21) except for Bulgaria and Romania. The GDPR essentially repeals the EU’s Data Protection Directive, which has governed the means by which organizations could collect and store individuals’ personal data.

3.When does GDPR go into effect? 

The GDPR will go into effect on May 25th, 2018. However, some member states have passed their own deadline of May 24th to comply with the changes. If your business is located in any of those member states, you’ll need to comply with those laws as well. 

4.What does GDPR require? 

The GDPR introduces a series of new requirements for organizations that collect and store personal data. The regulation requires that organizations must: 

In addition to these standards, the regulation puts additional obligations on organizations to protect the privacy of individuals’ information, including: 

5. How can a company comply with GDPR? 

Below are some resources that can help your organization understand how to comply with GDPR. 

  • This is a great introduction to the GDPR and answers many of the most frequently asked questions. 
  • Learn about different types of data processing before the deadline in order to be in compliance with GDPR. 
  • Here’s a very short video that gives a good overview of what GDPR is and how it impacts your company.
  • The State of Privacy at Work: No One’s Watching guides you through the requirements to comply with privacy regulations from HIPAA, PIPEDA, EU Data Protection Directive, and FISMA in one handy eBook!



What You Need to Know About the General Data Protection Regulation

Some of the most important information for businesses and agencies to know about the new General Data Protection Regulation (GDPR) is this: there are big fines for breaking laws. 

Companies that fail to comply with GDPR will face fines of 4% or more of their total worldwide turnover, and these fines increase over time. While this may sound like a lot, it’s estimated that some companies could pay up to $23 billion in penalties.

The European Union has been holding meetings about the new regulation since 2012. They have tried to create a good system, with laws that are similar to the ones in most US states. Fomoco News has some more information about what you need to know about the general data protection regulation.

These laws protect the rights of consumers and sometimes cost companies money for violations of these laws. For example, HIPAA requires most healthcare providers to encrypt all PHI (protected health information). If they do not, they can be fined up to $50,000 per violation.

These are some of the ways that GDPR is different from HIPAA. 

  • First, GDPR can be adjusted by any member state when they need to update something for their own region. It is not limited only to Europe or only within certain countries in Europe. Any changes made will need to be made public and discussed with the rest of the European Union.
  • Second, GDPR is a regulation , so it has the full force of law in its region. Any company found in violation of GDPR can be fined up to 4% or more of its total worldwide turnover, which is a lot. HIPAA, on the other hand, is a set of rules , so violations do not always result in fines. 
  • Third, there are no penalties for not reporting breaches under HIPAA or for not encrypting PHI under HIPAA. These are simply recommendations for healthcare organizations.
  • Fourth, one major difference between GDPR and HIPAA is that GDPR applies to personal data of EEA (European Economic Area) citizens. HIPAA only applies to certain types of health records, which are very specific about what can be protected under these laws. 

For example, Social Security Numbers can’t be protected under HIPAA because they are identifiers that define citizenship, not health records. 

  • Finally, there is a huge difference in the language used in the two laws. HIPAA uses very formal language and is very detailed and specific with what can and can’t be protected. 

For example, HIPAA allows “exceptions for certain health care providers to use non-clinical identifiers in their patient directories or electronic medical record systems.” 

The goal of GDPR is to protect all of your personal data and to provide transparency around how it’s being used. In light of this, we’ve compiled a comprehensive overview about what GDPR means for both businesses and individual citizens in Europe, as well as tips on how to prepare for its arrival.

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Data Protection Legislation in Europe

The General Data Protection Regulation is the latest in a long line of data protection legislation in Europe, which includes the Data Protection Directive 95/46/EC that was implemented 20 years ago. 

The Data Protection Directive was the first to provide the foundation for current data protection law across Europe. Since then, 19 EU member states have adopted national laws providing similar standards of privacy protection within their countries.

The GDPR builds upon all of the existing data protection legislation and standards, but aims to make it much easier to understand and fully enforce across all 28 EU member states. 

It has been adopted by the European Parliament This replaces all other data protection legislation  including the Data Protection Directive – and will be applicable from 25 May 2018. Member States have two years after this date to make any necessary legislative changes to comply with GDPR.

What is Personal Data?

The definition of personal data under the new legislation is much broader than it was under previous legislation. Instead of being limited to name, address, and phone number, it now includes IP addresses, biometric data, online identifiers (e.g., IP addresses), physical data (e.g., photographs), and location data.

Why is the EU Regulating Personal Data?

The EU is working toward a digital single market throughout the whole region. This means that when an individual in one country stores or even just accesses their personal data in another country they have the same level of privacy protection they would have in their own country. 

Currently this isn’t possible because different countries each have their own set of personal data protection laws which are confusing for both citizens and businesses alike.



General Data Protection Regulation: What you need to know

The General Data Protection Regulation (GDPR) is the European Union’s new data privacy law that replaces the 1995 Data Protection Directive. It was approved in April 2016 and will be enforced across Europe on May 25, 2018. 

The GDPR aims to protect the personal data of all EU citizens. The EU wants to ensure that people’s data are protected and respected no matter where they live or what company holds their information. Essentially, it is a regulation for regulating companies’ use of personal data across the Union.

It is a regulation where the interests of consumers and data subjects are taken into account. 

It also provides a framework for regulating other businesses that process personal data, such as your credit card company or online travel agency. Here at has some more information about general data protection regulation.

In short, the GDPR is a comprehensive reform of data privacy laws throughout Europe. Companies that fail to adhere to it risk heavy fines and penalties. 

Companies will still be able to collect and use personal information for certain purposes, such as financial services or research, but they will have to gain consent from consumers to do so, explain the reasons why they do so, and provide additional transparency to the public via an annual report on their compliance with this requirement.

Regulation, Gdpr, Data, Protection

Who does the GDPR apply to?

The GDPR will apply to all companies operating in the EU. It will replace the Data Protection Directive (95/46/EC) and all national laws based on it, including the UK’s Data Protection Act 1998. The GDPR also applies to organizations located outside of the EU if they collect, process or store personal data of EU residents. 

The goal is to give all Europeans equal protection under this law, regardless of their country of residence. When companies collect personal data from an individual in an EU member state, that company becomes responsible for that data under this law.

The GDPR is not a new regulation that will be applied to companies that already collect or process EU citizens’ data. It does not establish new rights for individuals, such as the right to delete personal information from companies’ systems. 

It sets out clear rules and penalties for companies that knowingly fail to comply with the law. There is already a web portal, the data protection register, where organizations can register themselves and where individuals can complain against their data being mishandled by organizations.

Who must comply?

All companies that store or process personal data of data subjects in the EU, companies, organizations, or even individuals, are subject to the GDPR. It is not just small businesses that are affected. Companies with fewer than 250 employees are also bound by this regulation. 

If you collect, process, or even merely use personal data of EU citizens in your organization, then you need to be aware of what the GDPR says about your obligations.

This regulation does not apply to any organization that is not located in an EU member state (or for which no business activity takes place in any EU member state). This means that companies based in certain countries, including China and the United States will not be subject to the GDPR.

Data Protection Units

The European Commission is establishing a special body inside each of the EU member states called a Data Protection Office (DPO). These DPOs will work together with national regulators and law enforcement agencies to ensure compliance with the GDPR’s requirements. 

This cooperation between various government authorities will allow for easier investigation and prosecution of cases where individuals report violations of their rights. 

Already, 46 countries have signed up to this program. Every EU member state has at least one DPO, although some have more than others. The United Kingdom has appointed the Information Commissioner’s Office as its DPO.

Processing and Data Retention

The GDPR requires businesses to process data in a lawful, fair, and transparent manner. It states that any personal data collected by a business will be processed lawfully, fairly, and in a transparent manner in relation to individuals. Businesses must limit the collection of personal data to only what is necessary for clear and legitimate purposes that do not override the interests or freedoms of the individual. 

The regulation specifically states that businesses cannot collect personal data unless it is necessary for its legitimate interests, even if an individual agrees, unless it is explicitly permitted by European law or under rules established by law.

Companies must have a legitimate interest in collecting personal data. If this is not the case, the data should be deleted or anonymized before it is collected.

If businesses fail to adhere to these rules, they will be fined between 4% and 20% of their annual revenues. This fine increases if processing operations are carried out by (or on behalf of) an individual whose personal data was not processed in accordance with the GDPR. 

There are also other penalties that can apply, including orders for businesses to immediately cease any breach of the GDPR’s requirements, fines for repeated infringements, and orders for compensation to individuals who suffered harm as a result (e.g., loss of employment or ability to travel).



Plug-in Capacity Optimization Strategies

According to data from The Learning Byte’s Plug-in Capacity Optimization Strategies, the average plug-in developer has seen a 54% increase in plug-in capacity over last year. If you are having trouble keeping up with demand, these strategies will help you get ahead of the curve.

We’ll start this blog post by discussing how to set up caching for your plugin objects. 

Then, we’ll go over how to assign object load priority for your assets and customize your async usage to offer a smoother user experience, especially on Android devices. Here at has some more information about plug-in capacity optimization strategies.

Nowadays, websites are often not the only thing that slows down your site. Plugins like Contact Form 7, Yoast SEO, and Jetpack Plugin can slow your site down. This is because plugins are usually coded in javascript which is heavy on the CPU. If you are serious about speed, follow the advice below to improve your site speed.

Capacity Planning for Project Managers: How to Plan Your Team's Time

There are two ways to improve your site speed:

  • Minify CSS and Javascript files. 

This will make them smaller, which is helpful for our visitors’ bandwidth. Minification also makes JavaScript execute faster because it doesn’t have to be compiled each time a page loads. For more information on how to do this, see the section below titled How To Minify CSS and Javascript Files.

  • Eliminate plugins that you don’t need or aren’t being used. 

This is a great trick that I have been using myself for a few months now. I will discuss a few plugins that I use and how to remove them from your site if you aren’t using them.

Here is a list of plugins that you can probably disable, or at least reduce the load on your server:

1.Yoast SEO.

This plugin helps optimize the page load speed of your wordpress blog. It’s useful for helping make your site rank higher in Google results. It also allows you to easily change settings like meta tags and force Google to index specific pages or categories. 

This plugin does make your site slower, so you should only really need to keep it active during this process. Contact Form 7 Contact Form 7 is a great plugin for letting readers contact you via email with ease. It’s easy to set up and use. Unfortunately, it slows down the site speed by adding more javascript to load. If you aren’t using it, I would disable this plugin.

2.Jetpack Plugin.

Jetpack is a great plugin for wordpress. It adds a lot of tools such as shortcodes, fonts, and contact forms to make your blogging experience even better. One problem with Jetpack is that it adds more javascript to load on your blog. If you aren’t using many of the features that Jetpack provides then I wouldn’t keep this active either (if you can find another way for your readers to interact with you).

3.Contact Form 7.

Contact Form 7 is a great plugin for letting visitors contact you via email with ease. It’s easy to set up and use. Unfortunately, it slows down the site speed by adding more javascript to load. If you aren’t using it, I would disable this plugin.

4.Google Eraser Plugin.

Google Eraser is a great plugin for removing unwanted google listings from your site when you are using the Google Sniper tool to target keywords or content on your blog. It’s great tool to have, but it also slows down your site speed. If you aren’t using it and can find another way for your readers to interact with you, then you probably don’t need this plugin anymore.

5.Google Sniper Plugin.

Google Sniper is a great plugin that allows you to target keywords or content on your blog to help with search engine optimization. Unfortunately, this plugin also slows down the site speed because of the heavy javascript that is added when it’s active. Another problem is that if you use too many of the features in Google Sniper, it will slow down the entire server performance on your hosting plan. 

6.Simple Login Plugin or Bulletproof Security Plugin.

These plugins are useful, but they slow down the page load time of your blog. If you aren’t using them and can find a better way for your readers to interact with you, then you probably don’t need these plugins anymore either. 

WordPress posts require a lot of CSS and Javascript to function properly so if their is a better way for your readers to submit comments on your posts, then you probably don’t need this plugin anymore either.

7.Easy Digital Downloads Plugin.

Easy Digital Downloads is another plugin that can slow down your site. This plugin allows readers to download digital products that you create on wordpress. I personally don’t use this plugin anymore, but I use another plugin that does the same thing called Gravity Forms. If you aren’t using this plugin anymore, then I wouldn’t disable it yet.

8.Facebook LikeBox Plugin or Twitter Button Plugin.

These plugins are useful for letting visitors share content on your blog with ease via social media networks like Facebook and Twitter, but they also slow down the page load speed of your site because of their heavy javascripts which are powering the widgets.



How to Organize Your iTunes Library Using This Incredible Plug-in

Too many songs, too many albums, and too much chaos: that’s the state of your iTunes library. It’s time to straighten things out and get your tunes in order.  we’ve found an incredible solution for you that will organize your library with one click.

With this plug-in you can clean up duplicates, add the year of release to albums, group similar names together, and more. 

If you use iTunes to organize music on your computer, you’ve likely hit a wall at some point with your large library of songs. There may be so many songs in the iTunes library that it’s impossible to find what you’re looking for. 

This is where iRefine comes into play. With this fantastic plug-in, you can easily organize all of your songs into different sections by artist, album, genre, etc., making it much easier to find specific tracks later on.

You can also quickly create playlists based on genres and artists in a matter of minutes by using the search bar in the center of the dashboard.

The best part is it all happens automatically so there’s no need to waste hours on tediously tagging music! Afrohi Storama has some more information on how to organize your iTunes library using this incredible plug-in.

This nifty program will take care of everything for you so it looks terrific at a glance. And this tool is free thanks to one of our favorite music blogs, NowSourcing!

Podcast, Coffee, Chocolate, Cup, Mug

A Brief Overview

The name of the program is TuneUp. It’s free, it’s easy to set up, and it works in both PC and Mac environments. The best thing about TuneUp is that you can use it across your entire computer system. So by cleaning up your iTunes library you’re also solving your Windows jumbled music folder miseries!

TuneUp will clean up album art, organize titles by artist or album title, remove duplicate songs, and get rid of all those incorrect song tags.

It’s a great way to quickly get your music files into tip-top shape without taking hours or even days. And because this tool is so easy to use, you don’t have to be a computer wizard to get great results.

How to Clean Up Your iTunes Library

TuneUp will require the installation of a program on your computer. But you’ll definitely want it once you see what it can do for your digital music collection. Here’s what you’ll need:

TuneUp program (free!) (link at bottom of page) iTunes (comes with your iPhone or iPod, but you’ll want the most recent version available) Free hard drive space (approximately 1GB) some time and patience!

To get started, download and install TuneUp by double-clicking the installer and following the on-screen instructions. Don’t worry about installing Tuneup, we’ll tell you how to do that in a moment. First, let’s see how TileUp works:

1. Right-click on the TuneUp icon in your system tray 

Not much happening here? Don’t worry — we’ll show you what to do next. Click on the right mouse button on any one of your songs and you’ll get a menu from which you can organize songs by artist, album title or tag (which is cleverly called LastFM tags). You can also add album artwork to your library for free.

2. The main screen will list your music files in alphabetical order. 

To organize them by genre, you’ll need to drag and drop one of the files to the “Group:” box. You can also drag and drop an album or artist title to group music by that album or artist.

3. To remove duplicates for certain songs.

You’ll drag and drop them into the “Remove Duplicates” box. There’s also an option called Auto-Tagging which will scan your library looking for duplicate files (similar ones will be grouped together). 

When it finds them, they’ll be removed along with any incorrect song tags. Once you’ve finished, click “Make Recommendations” to have TuneUp find similar songs for you automatically.

4. Organizing your music files by album cover is a snap.

Just drop an album or artist title into the “Albums” box and TuneUp will group everything together for you and add album artwork to your iTunes library (if available).

5. Another great feature is the year-of-release information for albums.

To set this up (and that’s really all there is to it) click on “Settings > Other Settings > Year” and then type in the year of release for each album. Save your settings by clicking “Save Settings.” And you’re done!

6. One last thing before you go 

Don’t forget to uninstall TuneUp (if you want) because, after all, it IS a plug-in. To uninstall TuneUp, right click on the TuneUp icon in your system tray and select Uninstall TuneUp. 

This will give you a list of any other programs that TuneUp relies on to work. You’ll need to go into your Add/Remove Programs folder and uninstall them manually. Don’t forget to restart your computer before installing other programs.



11 Reasons You Should Use Windows: Operating System

Windows is an operating system that has been used by millions since 1985. The “Windows” brand is widely recognized for computing technology with the release of the first edition of Microsoft’s Windows 95. 

Now, Windows 10 has many features, including Cortana integration with apps like Skype and Spotify, and its own range of hardware-specific software packages. Here at has some more reasons you should use windows.

Computers running on Windows 10 can be optimized readily because it can be updated through updates or downloadable patches which are easy to install. 

This means that your computer will always remain up-to-date without any hassle or time wasted in waiting for downloads to complete.

Windows is no longer limited to PCs; in fact, it can be used on tablets, laptops, desktops, and even smartphones. Despite the competition in the smartphone market from Google’s Android and Apple’s iOS operating systems, Windows still retains a sizable share of the global mobile OS market. 

If you are looking for a new operating system to try out, Windows is the most popular one out there. It has been around for decades and it is still used on 80% of computers currently in use. Windows 10 even comes with upgraded features that make this computer system more efficient, intuitive, and functional than ever before. 

You can keep up with what your friends are posting on Facebook without accidentally stumbling upon their private photos or getting hacked by people who are trying to convince you to click on some malicious link containing malware.

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Here are 11 Reasons you should use windows:-

1. You can’t get viruses on your computer.

It may seem too good to be true, but it is true. No one has been able to install malware on a Windows system for around 25 years now. In comparison, Linux and Apple systems have seen a start of their own virus issues in the past few years.

2. Windows is free.

If you were to choose Linux and then switch to Windows, you would end up paying two times more than you would with Windows 10 Pro, and that’s just for your price of admission!

3. It makes personalizing your computer easier than ever before.

With Windows 10, you can personalize every single setting in the system to your liking. Gone are the days when you had to settle with a bland color scheme and a predefined desktop wallpaper. Now, it’s like buying yourself a new car,you can do anything you want!

4. It is the most secure operating system out there.

This is one area where Microsoft can prove their superiority over other operating systems and it is not just for show either. When you use Windows, your computer becomes more secure against viruses and malware than when using Linux or Apple systems.

5. It is easier to find information when you are trying to find it.

With the Search function in Windows, you can simply search for whatever you want. If your computer is connected to the Internet, it will provide you with results that are updated in real time too. 

So if you wanted to know what happened there last night, all you need to do is click on the Search button and type in any keywords like ‘last night’ or ‘nightlife’ and let Windows guide you through its contents for you!

6. The Start Menu makes using your computer fun.

The Start Menu gives you access to all of your programs, folders, and settings all in one nice little set of menus. It is easy to find whatever you need to get done just by typing in a few keywords or using the search function.

7. You can use multiple programs at once.

As long as the programmes are not too large, you can continue using them while saving space on your computer by closing them when they are full screen. They open back up when you click on the icon again!

8. You don’t need to wait for your computer to load things.

It loads everything you need right away without making you wait, even if something new has been added to the list of programmes. This gives you more time to work on your projects!

9. It offers a free Internet browser.

With the Internet Explorer browser, you can enjoy your favourite websites without having to pay anything extra for them or without having to install any additional software for it! You can also decide whether or not you allow it to remember your browsing history so that it doesn’t eat up too much of your computer’s memory!

10. You can use multiple windows at once.

With your desktop, you can browse multiple sites without having to load them all into separate windows. If you want to see several websites at once, just drag their windows over to the side of your screen and they will remain hidden there until you need them!

11. It offers improved searching.

All of the searches that you do on Windows are stored in history so that if you do something again, it will still find it for you. This is useful when trying to find information on different websites because it saves time and increases efficiency!



5 Essential Mantras to Win the Mental Game of Business.

A mantra is a repeated phrase that is believed to have divine power and serve as a personal prayer or rallying cry. Mantras can help one gain peace, courage, and confidence. 

The idea of masticating words like “peace” and “confidence” may seem strange to some people but they can play an important role in your life for the better. Here at has some more essential mantras to win the mental game of business

One of the most important things that you should keep in mind is to believe in your own strength and abilities. If you think that you cannot do anything then it will not be easy to do anything and if you think that you can do something and are still not able to do it then what is the point of working on it at all? 

This is where mental toughness comes into play. You need to believe in yourself and know that through constant hard work, dedication, dedication and dedication; nothing is impossible. This mantra is just as concise as the saying power of believing .       

In the world of business, the mental game is the most important aspect. Heck, it’s arguably even more important to succeed as an entrepreneur than stuff like having a good product or marketing plan. In fact, 80% of success in entrepreneurship is psychological!

It’s not easy to stay mentally fit and motivated for years  heck  months on end. Especially when you don’t see any concrete results and all the hard work feels like it goes nowhere. But mastering your mental game can keep you sane and successful no matter what happens and will help you find motivation again. 

So today, I’m here to share 5 essential mantras that will help you master the mental game of business.

two smiling men looking at MacBook

1.You’re Not in This Alone.

A lot of entrepreneurs get in over their head in the business world. They lack confidence but also believe in themselves and their vision. This can be a recipe for disaster when they face difficult times. However, when they face difficult times, it’s often because they’ve become so overwhelmed by everything that it becomes easier to give up than fight through the problem. It becomes so hard because you’re not alone in your battle. 

Your customers are with you. Your family is with you. Other entrepreneurs and leaders in different industries,  people who have been “there” are with you. 

Don’t be afraid and don’t give up because it’s hard. It’s supposed to be hard. Stay motivated and never doubt yourself because you’re not alone in your battle to succeed.

2. You Have to Travel Down a Dark Road Before You Find the Light.

It would be so much easier if we could skip the “dark road” part of life, but unfortunately, we can’t especially when it comes to success in business or anything for that matter. If there were no pain, disappointment, or failures, there would be no purpose nor glory in the success you grind for. 

The painful moments are where you’ll find yourself. Are you willing to face those moments? Are you willing to travel down the dark road before finding the light? 

Success is waiting on the other side if you make it out. You might even find other entrepreneurs along the way who will help light your road by sharing their wisdom and advice with you.

3. It Doesn’t Matter Where You Start When You Have Passion & Action.

Everyone has a fair chance at success and greatness. Whether you’re homeless or an heir to the throne, it doesn’t matter where you start. It only matters where you end up. 

Take Bill Gates for example ,he was a Harvard dropout who grew up as a privileged kid who had it all. But what made the biggest difference in the world wasn’t starting at the top, but fighting his way from nothing to something to achieve success that changed technology as we know it.

4. There Are Plenty of Fish in the Sea.

It doesn’t really matter if you lose something or someone because there will always be someone else to take its place if you believe so. 

You can’t stop anyone from leaving you but you can do everything in your power to make sure you aren’t broken and that it doesn’t break you.

5. You Can Quit Anytime , Just Don’t Quit Early.

At some point, we all have to quit something or someone we love, get frustrated with something or someone we hate, or get tired of something or someone. But quitting is easy and quitting too soon is hard. If quitting helps you get what you want, do it! But don’t quit because the going gets rough.





8 Creative Ways You Can Use Your Competitors to Help You Increase Sales

Have you found yourself struggling with your company’s marketing strategy, trying to figure out how to get more people interested in what you’re selling? 

There are an unlimited number of possibilities, but one of the most creative ways that companies have found success is by capitalizing on their competitors’ success. 

Their competitors’ lack of understanding or lack of interest in expanding market share can actually help your business grow! The Perez Notes has some more creative ways you can use your competitors to help you increase sales.

If you’d like to boost your business, finding out about your competitors is a great way to do it. In fact, finding out about what they’re doing can help you increase sales in the process. But there are countless ways to use your competitors to your advantage, so let’s dive right in!

8 Creative Ways You Can Use Your Competitors To Help You Increase Sales

black and silver laptop computer

1) Build a Product or Service Similar To Theirs.

While taking their idea will allow you to be one step ahead of the game and build on something that already exists, there’s still always risk involved. Mocking up their product but building it with an inferior quality product could result in them stealing your idea and beating you at the game.

2) Partake in the Same Industry.

For instance, if you’re in the sports industry, you can contribute to an event like a charity game for one of your competitors. You can also commission paintings or drawings that are similar or complementary to theirs so that they know you’re paying attention to them.

3) Have a Divorce, Criminal Case Somewhere in Their Background.

If business owners aren’t aware enough of what goes on outside their business world, they could be caught off guard by something that’s related to theirs. It’s always worth it to take time and research what people are saying about them online just so you know how good or bad they really are.

4) Spy on Them.

Some people think that this is a very  spy-like thing to do, but it’s not. By spying on them, you’re actually increasing your chances of catching something that may happen in the future or something that seems fishy when you read through their social media updates. Just make sure you don’t give up any personal information that could get you into trouble or lead to lost business!

5) Go Nowhere Else but Their Website.

You can research everything about the company ahead of time, look them up online and just take a look at their website to get an idea of what they’re about. If they’re doing something very different than their competitors, you could always take that idea and put your own spin on it. 

So instead of overthinking the situation, simply take a look at what they’re up to. This way you won’t make any mistakes when building your own company.

6) Be Their Client.

You can get an inside look at their company by being a client. This way you’ll get to see how the business operates, the type of professionalism that will be provided for you, and if their workers are truly committed to your needs. If you have any suggestions for them on something that could help, then it’s always best to suggest it while you’re still a client. 

7) Request They Do Something for You.

Taking on some of their ideas can make you look great in the process! A lot of business owners are on their toes when it comes to their competition, but not everyone takes the time to figure out what they’re doing right. Luckily you can find out by doing these things!

8) Get to Know Them Personally.

They may think that this is too personal or awkward to talk about, but being friends with someone who works for them could work great in your favor. They may even share some secrets with you about what’s going on behind the scenes and what could possibly bring about a change in the near future.

9) Create Your Own Competition.

If you feel like you’ve got what it takes to be the best, then why not create your own competition? You can use your “competitors” as inspiration so that you can always keep moving forward!

If you’re looking for assistance in helping to improve your company or business, then you should find someone who’s interested in doing the same thing.

Start by hiring an SEO service Richmond service today! These professionals can help you get where you want to be with absolutely no risk or regrets! 

10) Create a Giveaway.

You could start a blog and ask a friend to help you create a website or simply promote your business. You could also give away prizes to the people who have the best ideas for you. This is a great way to get unique ideas from other people so that you can constantly be one step ahead of the game.

11) Embrace Their Success.

When someone achieves something that’s been desired for so long, it can be hard not to try and duplicate it in your company. However, just by being around other businesses that have been successful in what they’re doing can help inspire you to constantly improve on your own business. 

12) Use them as References.

If you’re looking for a reliable and trustworthy entry into the market, then these could be the people that you know. Inquire about what they think of your business and then ask for their recommendations as to who else they know who can help out.




5 Ways to Identify Your Competitors

As you go on the journey of entrepreneurship, it’s important to be able to tell who your competitors are. It’s not about creating competition by trying to destroy or undermine them, but rather learning what makes them unique and how that can benefit you. 

A legitimate competitor will have big advertising budgets, an aggressive media campaign, and lots of resources at their disposal. 

They’re likely operating in a market that is populated with plenty of other businesses just like 

theirs. Here at has some more ways to identify your competitors.

The first and most obvious way to identify your competitors is by looking at the market and the industry. Where does your company or product fit within? Are you focusing on a specific niche, or trying to disrupt an entire industry? Are there similar products available in the market that might give you some competition? If you’re unsure, ask your co-workers or friends for their opinion.

Another great way to identify competitors is by doing a competitive analysis of yourself. What makes you different from others? It’s not enough to be better than your competition, you also need to be different.

The final and most difficult way is to look at their financial statements and compare them to yours. Decide if there are any assets that you may want to keep. If possible, look at how much they’re spending on advertising, and come up with a plan of attack if their numbers are beginning to look unhealthy.

Try thinking about which companies would be considered your competition based on these five points: 

three men sitting while using laptops and watching man beside whiteboard

1) They sell the same type of product or service as you do.

You wouldn’t call a clothing designer who makes coats “competition.” But if he has a line of boots, you might. It could be because each line complements each other or because you can develop an audience for both lines. 

You should also consider whether the product or service is complementary to yours. For example, if you make custom-made clothes for children, another designer might be selling preschool wear. If she does, then she’s your competition.

2) They are in the same industry as you are.

When trying to determine who your competitors are, think about your industry’s landscape and what companies are in that area. 

For example, if you are in the home-improvement industry, you might want to check out companies that are listed in business directories. If they are doing different things than you are, they are probably competitors. 

This is true whether they provide the same type of service or not. Also think about whether there are other companies in your area that specialize in something related to your industry. For example, if you’re a plumber and your competitors offer plumbing services for renters, then you’re probably competing with them.

3) They have similar owner-entrepreneur characteristics to yours

If all else fails, look at owner-entrepreneurs who have similar characteristics to yours. You can use online databases like to learn about public figures’ leadership behaviors. 

For example, if a famous entertainer has a daughter who is launching a fashion boutique, that celebrity is more likely to have a daughter who has ideas for a clothing line. If she’s young, works in the entertainment industry, and happens to be creating her own line of clothing for teenagers, she could be your competition.

4) They have similar customer demographics as you do

If you’re creating merchandise or services targeted toward women around the ages of 20-24, you might want to look at the demographics of mommy bloggers. Their blogs are probably filled with young mothers sharing similar topics about their children and families while shopping on Facebook or interacting on Twitter. 

If you create content, like articles or subscriptions for online magazines, make sure to consider the blogs that share the same customer demographics as you do. By doing so, you expand your audience.

5) They are located in your area or have a location nearby

Competition is easy to spot if they are only a few minutes down the road from you. Sometimes this isn’t necessary, though. Simply thinking about how they market their products might help you think about how to be more effective with yours. It’s helpful to think of competition as more of a learning experience than trying to overpower someone else’s business or reputation.

Each of these are pieces to the puzzle that will help you figure out who your competitors are. When it comes to competition, the focus should be on learning rather than trying to undermine someone else. 

After all, in order to grow in business, you’ll have to learn how to take your weaknesses and turn them into strengths.

If this article is helpful for you or gives you some ideas to think about, please share with your friends or colleagues by pressing one of the social media buttons below. 

Thanks again! 

As usual, if this article is helpful for you or gives you some ideas to think about, please share with your friends or colleagues by pressing one of the social media buttons below.



The Awesome and Incredible world of Hardware: A Delicious Recipe for Promotion

Hardware is a big and ever-growing industry, and with the help of this informative post, it’s never been easier to get in on the action. This article will teach you about the incredible world of hardware, from start to finish. 

You’ll learn what you can expect when pitching your product idea to manufacturers and why it’s such a worthwhile market for promotion. 

More importantly, the post will teach you how to use that knowledge to benefit not just your own product, but also the hardware industry as a whole! Here at has some more information about the awesome and incredible world of hardware.

There are billions of dollars at stake here, so let’s start with what you can expect from hardware manufacturers.

The hardware market is growing and changing so much these days that it can be tough to keep up with what’s going on. Luckily for you, we’ve put together this article covering some of the coolest hardware devices available today. What are these amazing things? They are more than just your typical computer parts, they’re much more than that!

Manufacturers are large companies whose sole business is making products. Some manufacturers employ hundreds of employees, while others have much smaller staff. 

You’ll find everything from toy companies to big name electronics distributors to small mom-and-pop storefront shops here. After all, what could be better than discussing your product idea with childhood toys?

But let’s not jump ahead too much without first examining what exactly is hardware.

Hardware is, simply put, any device that is manufactured for use by humans. This includes things like appliances, electronics, construction equipment, weapons, toys etc.

The first question you’ll want to ask yourself is this

What makes your product unique?

If you’re not the first to make it or improve upon it in some way , then there’s no reason all of a sudden your product should be chosen over thousands of other products. The time and effort it takes to qualify as ‘unique’ may or may not be worth it. 

I’d take a look at the competition first before making any decisions about how to promote your product idea .

Why? Because the world of hardware is still a growing one

Don’t get me wrong. I’m not saying your product idea will never get noticed. It might just take longer than you’d like to hear back about it. This is because you’re always competing with other companies to be chosen for promotion.

And even when you do get noticed, you’ll find that the market is extremely competitive.

The chances of making a profit during your first month on the market are incredibly slim. The chances of losing money by the end of the year are very high. 

However, if you’re dedicated to your company and can maintain a strong work ethic, it’s not impossible to turn a profit in this business. It’s just going to take a lot of effort and time before you start seeing any real returns on your investment.

The best way to promote your product idea in this environment is through crowdfunding platforms like Kickstarter and Indiegogo .

Hardware is not just hardware. You might be thinking, “What’s so special about hardware?” That’s an understandable question to ask. After all, hardware is just a term for physically manufactured objects and devices, which we use every day and take for granted: screws and hammers, VCRs and microwaves, cars and trains. 

But if we examine the extent of what we do with these things, the uses we put them to,  it becomes clear how dazzlingly amazing they can be. Hardware can package software so that it can be used by millions of people, not just one.

There’s something else. Hardware is the tool that humans use to make their world. The world we live in is mostly made up of hardware, and it’s much more than just physical objects that surround us. 

It includes cars and highways, computers and computers, airplanes and air traffic control systems, loudspeakers and recordings; all kinds of things! But people aren’t the only ones who make the world around them. 

Thousands upon thousands of other living beings do too. You may not notice them, but they’re there, all around us. And they’re doing amazing things too!

Let’s take a look at some hardware that you might not have thought of as “hardware.” You know it as something that you use every day, but the things that are physically manufactured can be so much more than just physical objects.

(1) Software-Driven Hardware

Think about the computers in your home. The whole process of getting information out of these computers is called “transmission.” 

The same thing happens with cars and roads. The transmission between cars and roads is called “transmission control protocol (TCP).

(2) Hardware-Driven Software

When you put music on your computer, you’re not just listening to it. You’re sending the musical information through the wires that connect your computer to the loudspeakers. The computer is listening to the musical information sent by you and doing things with it. 

But computers aren’t the only things that can be used this way. Think about what happens when you talk into a telephone or use a dictating machine. 

You’re not just talking into the telephone or dictating into an “audio tape recorder,” you’re also sending audio information through the wire that connects your voice with another person’s voice. This is called “network transmission control protocol (TCP).