Have you found yourself struggling with your company’s marketing strategy, trying to figure out how to get more people interested in what you’re selling? 

There are an unlimited number of possibilities, but one of the most creative ways that companies have found success is by capitalizing on their competitors’ success. 

Their competitors’ lack of understanding or lack of interest in expanding market share can actually help your business grow! The Perez Notes has some more creative ways you can use your competitors to help you increase sales.

If you’d like to boost your business, finding out about your competitors is a great way to do it. In fact, finding out about what they’re doing can help you increase sales in the process. But there are countless ways to use your competitors to your advantage, so let’s dive right in!

8 Creative Ways You Can Use Your Competitors To Help You Increase Sales

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1) Build a Product or Service Similar To Theirs.

While taking their idea will allow you to be one step ahead of the game and build on something that already exists, there’s still always risk involved. Mocking up their product but building it with an inferior quality product could result in them stealing your idea and beating you at the game.

2) Partake in the Same Industry.

For instance, if you’re in the sports industry, you can contribute to an event like a charity game for one of your competitors. You can also commission paintings or drawings that are similar or complementary to theirs so that they know you’re paying attention to them.

3) Have a Divorce, Criminal Case Somewhere in Their Background.

If business owners aren’t aware enough of what goes on outside their business world, they could be caught off guard by something that’s related to theirs. It’s always worth it to take time and research what people are saying about them online just so you know how good or bad they really are.

4) Spy on Them.

Some people think that this is a very  spy-like thing to do, but it’s not. By spying on them, you’re actually increasing your chances of catching something that may happen in the future or something that seems fishy when you read through their social media updates. Just make sure you don’t give up any personal information that could get you into trouble or lead to lost business!

5) Go Nowhere Else but Their Website.

You can research everything about the company ahead of time, look them up online and just take a look at their website to get an idea of what they’re about. If they’re doing something very different than their competitors, you could always take that idea and put your own spin on it. 

So instead of overthinking the situation, simply take a look at what they’re up to. This way you won’t make any mistakes when building your own company.

6) Be Their Client.

You can get an inside look at their company by being a client. This way you’ll get to see how the business operates, the type of professionalism that will be provided for you, and if their workers are truly committed to your needs. If you have any suggestions for them on something that could help, then it’s always best to suggest it while you’re still a client. 

7) Request They Do Something for You.

Taking on some of their ideas can make you look great in the process! A lot of business owners are on their toes when it comes to their competition, but not everyone takes the time to figure out what they’re doing right. Luckily you can find out by doing these things!

8) Get to Know Them Personally.

They may think that this is too personal or awkward to talk about, but being friends with someone who works for them could work great in your favor. They may even share some secrets with you about what’s going on behind the scenes and what could possibly bring about a change in the near future.

9) Create Your Own Competition.

If you feel like you’ve got what it takes to be the best, then why not create your own competition? You can use your “competitors” as inspiration so that you can always keep moving forward!

If you’re looking for assistance in helping to improve your company or business, then you should find someone who’s interested in doing the same thing.

Start by hiring an SEO service Richmond service today! These professionals can help you get where you want to be with absolutely no risk or regrets! 

10) Create a Giveaway.

You could start a blog and ask a friend to help you create a website or simply promote your business. You could also give away prizes to the people who have the best ideas for you. This is a great way to get unique ideas from other people so that you can constantly be one step ahead of the game.

11) Embrace Their Success.

When someone achieves something that’s been desired for so long, it can be hard not to try and duplicate it in your company. However, just by being around other businesses that have been successful in what they’re doing can help inspire you to constantly improve on your own business. 

12) Use them as References.

If you’re looking for a reliable and trustworthy entry into the market, then these could be the people that you know. Inquire about what they think of your business and then ask for their recommendations as to who else they know who can help out.



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