If your website is one of the millions being seen by online shoppers, you’ll want to tune in for this webinar. Whether you’re a solopreneur or a Fortune 500 company, these 11 steps are critical for converting more buyers into customers.
You’ll learn how to integrate with Google Analytics, how to create an effective home page layout, and why conversion rates are so important. Here at https://somethingwithnumbers.net/ has some more steps to increase conversions on your website.
Our speaker, Author and Internet Marketer Lisa Sasevich, will share examples from businesses that have increased their conversion rates by enhancing their website traffic.
If you’re a small business owner who has a high-traffic website where people can shop, but few convert into customers, this short but potent webinar can help you turn things around.
Everyone wants to get better conversions on their website. Aside from having a high-quality product to offer, optimizing your site for conversions is one of the best ways to maximise your success.
Here are 11 steps you should take in order to increase the number of people who convert on your site.
1) Optimize Your Site’s Title Tag
Your title tag is one of the most important parts of your site because it tells people what they will find when they arrive at it.
The easiest way to do this is by using keywords in your title tag that are related to the topic you’re writing about in order to entice potential customers into clicking on it and find out more about what you have for them.
2) Optimize Your Meta Description
Your meta description is the little text that sits at the beginning or end of your content to tell people what they will find on your website when they arrive.
Do this by using your keywords in combination with a compelling description that tells potential customers what they can expect when they click on it.
3) Use Social Media in Your Content Marketing Strategy
Linking back to previous blog posts or articles you’ve written is also a great way to present yourself as an expert in your field and increase the likelihood of getting potential customers interested in what you have for them.
This is why you should include social media buttons within your content so that all of your visitors can easily follow you on social channels to learn more about what you have to offer.
4) Make It Easy for People to Reach Out to You
Personalizing your website is another great way to entice potential customers into purchasing from you. The easiest way to do this is by having a contact us page that makes it easy for people to email or call you with any questions they may have about the products or services that you have for them.
This will make it feel more personal and make them feel better informed before they make their decision.
5) Include Testimonials
Another great way to build trust with potential customers is by including testimonials on your site. This is why you should always include these for every customer who has agreed to share them with you so that people can read what previous customers had to say about the service or product they received.
This makes your business seem more legitimate and helps potential customers believe in what you have for them so that they will be more likely to convert.
This is why you should include one that clearly outlines how information will be used and what you can do with it. This way, people will respect your privacy and feel more comfortable doing business with you.
7) Include Simple Conversions Methods on Your Site
Providing simple conversion methods for potential customers to use is also a great way to encourage them into making a purchase from your site.
You can do this by having simple buttons on your website that are easy to follow so people know where they are supposed to click when they are ready to make a purchase with you. This makes the process of buying from you simpler so more people will convert on your site.
8) Always Design Your Site with the Buyers in Mind
Another part of designing your website that will help you convert more potential customers into making a purchase is by designing your site with the buyer in mind.
The easiest way to do this is by having an easy-to-follow website design so people can see at first glance what they will find on it and how they’ll be able to find exactly what they are looking for. This makes it easy for them to understand how your website works so they will be more likely to buy from you.
9) Clearly Name Your Categories and Subcategories
Naming your categories and subcategories properly is also important for increasing conversions on your site. This is why you should always try to name these clearly so people can navigate your website easily and find exactly what they are looking for.
For example, instead of saying “Kitchen Appliances” you should say “Kitchen Appliances Toasters.”
10) Use Quality Videos to Promote Your Business Online
Videos are becoming an increasingly popular way to promote products because they allow you to show the product in action so potential customers can better understand what it will be like when they use it.
For example, if you sell cameras then you should make a video that shows how the camera is in action in different environments to give people an idea of how it will look when they use it.
This makes it easier for potential customers to fall in love with what you have to offer and be more likely to convert when they’re ready.
11) Use Quality Photos to Promote Your Business Online
Photos are also important because they allow you to show the real product instead of simply describing it like text does.
This is why you should always try to use high-quality photos when showing people what your products look like so people can see the quality that your business offers.