Outbound sales is a great way to generate leads. It can be done through cold calling, social media or emailing potential customers with an offer that they will find irresistible. However, there are some assumptions that people make about this form of marketing which may not actually reflect reality. In the following blog post we’ll discuss 10 assumptions about outbound sales that don’t actually reflect reality – and how you can benefit from knowing the truth!
A great lead can happen at any time.
Truth: In reality, the best leads tend to come from warm prospects – which means they already know about your business and have shown some degree of interest in what you do. For example, if someone visits your website frequently or is following you on social media without ever getting in touch with a company representative then it’s safe to say that person is interested enough for a sale! Increasing visibility by making sure people are aware of who you are will help more potential customers find their way to becoming real ones too.
A salesperson’s goal is to close more deals.
Truth: While it would be great if every sale automatically led to another, the truth of the matter is that this might not happen. The reality for many people in outbound sales positions is that they have a few “hits” and then an equal number of “misses.” And while closing deals may seem glamorous from afar, what really matters most are the relationships you build with new customers – which will get stronger as time goes by!
Lead-based marketing campaigns stop working after some point in time or when there’s too much saturation on social media platforms.
Truth: As long as your company has fresh ideas about how lead generation can work best for them (and will continue to do so) then your marketing strategy won’t become outdated.
Outbound salespeople are only useful for those companies that don’t have a good online presence and want to close deals by speaking with potential customers on the phone.
Truth: Outbound sales professionals work for all sorts of different types of businesses – which means they’re always in demand!
If you or someone else is considering entering an outbound position, it’s important to understand what this type of job entails before doing anything rash.
Truth: While there might be some misconceptions about outbound positions, understanding the realities behind them can help people make better decisions about their careers moving forward.
Lead-based marketing campaigns stop working after some point in time.
Truth: This is not always the case. Some marketing campaigns have a long-lasting effect on potential customers and can be highly effective for years to come.
Outbound sales jobs aren’t sustainable because of how competitive they are.
Truth: Competition in an outbound position doesn’t mean that people will stop calling your company – which could lead to more opportunities than for companies with fewer prospects!
Reaching out to prospective clients is difficult, especially since it’s difficult to get through their gatekeepers . Truth: while this might be true in some cases, there are many others who rely heavily on referrals from current or past employees which makes it easier than ever before to reach individuals within organizations without any difficulty at all! The best outbound positions have the potential to be incredibly lucrative with a greater upside for more significant gains.
Truth: outbound sales jobs are often considered entry level, but this is not always the case! Some of these roles require extensive experience and skill which may take years to develop – so don’t write them off as being “easy” because they’re usually anything but that (even if it’s easy in comparison)
Projecting deals can be difficult because there are many variables involved . Truth: projections only need one variable when it comes to your company which is how much you sell on average per deal The majority of our clients who have implemented outbound marketing strategies report exponential growth within their first year, regardless of whether or not those investments were made in order to increase inbound leads or outbound sales.
Truth: there are many variables involved
Outcomes of your marketing campaign can be unpredictable which is why it’s important that you have a plan B when investing time and money into this strategy Truth: the most compelling strategies always take risks, but with so much at stake, it becomes even more crucial to create an effective one .
Projections only need one variable which is how much we sell on average per deal. The majority of our clients who implemented outbound marketing strategies report exponential growth within their first year, regardless of whether or not those investments were made in order for them to grow or in order for them to maintain their client base.