Social media is a great way to market your business and get exposure, but the business side of it can go haywire. I’ve been lucky enough to have a few clients who have been able to get paid for their social media efforts through sponsorships. However, you don’t need a company to provide you with the funds to pay for a social media campaign.
But in my experience, most of the time, the financial benefits of a social media campaign aren’t worth the effort. Why? Because the money isn’t being used to promote your business. You’re spending it to promote your brand, and you’re going to lose money in the process.
Social media is a business. You can use it to promote your business, but you can also spend the money to promote your brand in new and different ways. If your brand is the reason youre getting attention, then spend all that money on social media. If not, then spend the money to promote your business.
That said, it is still important to keep in mind that social media marketing is not 100% effective. That is, as a business, there is the very real possibility that your social media campaign will not generate the amount of revenue that you expected it to. That is, if you expect your social media campaign to generate $10,000 in revenue, but it only generates $5,000… you might have a problem.
There is also some truth to the old saying that “you can’t beat the marketplace.” You need to be able to adapt your strategy to meet your needs. For example, if you’re a small business owner, you may have little room to negotiate with the social media community. You may want to avoid social media entirely for fear of pissing off your customers. Another example is if you are a professional athlete, which you will probably be for quite some time.
The good news is that social media is now a part of our lives. You no longer need to sit around waiting for your Facebook friends to get back to you. You can make friends and be friends with everyone on Facebook. And for those that don’t like it, you have the option to send them a direct message.
The big question right now is whether you should be making friends and engaging in social media with the people you already know. If you are a professional athlete, you might have a tendency to go out of your way to socialize with other athletes because you see them in your community as role models. This goes for everyone – athletes, business people, and even people that just like to hang out with other people.
But if you’re a regular person, you might not have that same sort of connection with people in your social circles. And when you’re not engaged in a social media account, you might not realize that you have a personal relationship with people from the same age range as you. You might not even realize that they’re your peers.
Its not like youre some anonymous person sitting in your computer. You have a social media account, so youre not just some random person trying to keep up with everyone in existence. Youre a member of a team. Youre a person in a position of power, and your personal relationships with people back home reflect that.
Yes, there are ways to help people out socially without making you friends. People can help you out without making you friends. As much as I like the idea of networking and being in groups, I also like the idea of not having to be friends with people. When you join a social media group, you don’t have to be friends with them or your coworkers. You dont even have to be friends with the people in the group.