This is a question that has been asked of me on a number of occasions, but I’ve never been able to answer it confidently. I’m usually open to doing it, but I’ve always felt that it was more of an emotional thing rather than a genuine reflection on how well a person is doing at work. That being said, I’m a big believer in a positive mind-set.
It’s true that a lot of companies monitor their employees online to make sure they’re keeping up with the latest marketing trends and staying abreast of the latest legal developments. It’s equally true that a lot of these companies (and some even less fortunate ones) don’t really care.
Employer social media monitoring is a method of monitoring employee social media activity. Employers can use social media to promote, inform, and sell their products and services to their customers. Employees, on the other hand, are often less concerned about the things they post themselves, and many employers are not aware of their employees’ social media activity.
The problem comes when a company with a social media policy is also a target of employee social media activity. For instance, one company that has a social media policy about their employees posting on a website is Facebook. Facebook is an employer of the employees. Hence, it would be very difficult for Facebook to ban employees from posting on Facebook, since employees are Facebook users.
This problem is compounded by the fact that some employees are more active on their company’s social media pages, and others aren’t active there at all. Some employees do actually post content on Facebook. But others don’t.
The problem is that some employees do have more Facebook posts than others. The more posts that an employee has made, the more likely it is that that employee will be suspended from employment. It is true that Facebook has a ban on employees posting on their company’s behalf, but it’s not enough to keep anyone from posting content on their Facebook pages.
How does an employer detect when their employee is posting content? They just look at the amount of posts made by that employee.
A few months ago, we conducted a study on the subject of employer social media monitoring using our own data. We found that between 12 and 33 percent of employees had made at least one post (in our study, the post was made by an employee). We also found that almost half of those employees had posted at least one post per day for a week or longer. The average number of posts was about 23.5.
We were able to determine that the majority of these employees had made at least one post per day. We also found that there were more employees who made more than one post per day. The average amount of posts per day was about 9.2.
The fact that most employees were posting so much in one day is a testament to the fact that many people are very busy and distracted with work, school, or other obligations. That’s a good thing, but there are certain times you can’t just let your mind go blank. If you do that, you will eventually forget things your company considers important, like the post you just made. Some employees might consider these posts as a free publicity for their company, but it isn’t meant to be.